Ad Metrics Calculator — CPM, CPC & CTR
Calculate any key ad metric from two known values. Switch between CPM, CPC, and CTR with one click — and see how your numbers stack up against industry benchmarks.
CPM Industry Benchmarks
| Channel | Average CPM | Source |
|---|---|---|
| Search Ads | $38.40 | WordStream 2025 |
| Display Ads | $3.12 | WordStream 2025 |
| Social Ads | $8.15 | WordStream 2025 |
| Video Ads | $11.45 | WordStream 2025 |
Cross-Channel Benchmarks
Source: No Varnish analysis of published advertising benchmarks, 2026
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