NOVARNISH
Subscribe
Free Tool

Customer Lifetime Value (LTV) Calculator

Know what a customer is truly worth. Enter your order value, purchase frequency, lifespan, and margin to calculate LTV — plus LTV:CAC ratio and payback period if you provide acquisition cost.

$

Average amount per transaction

/yr

How many times a customer buys per year

yrs

Average years a customer stays active

%

Your net margin after COGS

$

Cost to acquire one customer (optional)

Related Resources

AI Tool ROI Calculator

Calculate return on investment for any AI marketing tool using cost and time savings.

ROAS Calculator

Calculate return on ad spend and compare against industry benchmarks.

HubSpot CRM Review 2026

Full review of HubSpot CRM with LTV tracking, pipeline management, and pricing analysis.

Klaviyo Review 2026

Email and SMS marketing platform review with customer retention and revenue attribution data.

ActiveCampaign Review 2026

Marketing automation review with customer lifecycle tracking and engagement scoring.

Best CRM for Small Business

Ranked comparison of CRM tools for small teams with pricing and feature analysis.

Weekly digest

Get the unvarnished truth. Every Tuesday.

One email a week. New tool reviews, head-to-head verdicts, and trend analysis — based on real data, not vendor press releases. Free. No spam. Unsubscribe anytime.